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Sales Director in Billings, MT at Sweetwater Retirement Community

Date Posted: 12/7/2018

Job Snapshot

Job Description

Full-Time, Day Shift

1-3 Years Work Experience

Wage DOE


Responsible for increasing occupancy by conducting consistent outreach and developing relationships with referral sources, evaluating prospective residents needs and wants and completing follow up based on those needs and wants, and conducting visits for prospective residents and their family members.


  • Achieve and/or exceed budgeted occupancy goals. Conduct inquiry calls utilizing an inquiry sheet.
  • Conduct onsite and home visits with prospective residents and their family.
  • Conduct meaningful follow up contacts with prospective residents and their family daily. Meaningful contacts are defined as face-to-face or ear-to-ear conversation and should result in becoming one step closer to a sale.
  • Record follow up with prospective residents, their families, and referrals in Right Click within 3 days of your activity.
  • Conduct all marketing efforts including but not limited to sales, outreach, networking, and event planning.
  • Follow company policy and procedures.
  • Analyze marketplace demands and competitors. Document observations and maintain a Competitive Analysis report to be submitted to Home Office twice per year.
  • Develop relationships with professional referral sources.
  • Manage consistent outreach to professional referral sources through scheduled face-to-face visits.
  • Submit a detailed 30/60/90 plan and goals outlining referral/prospect/resident events. Attend any community sponsored events/organizations that fit within the Primrose mission statement.
  • Conduct and assist with team training on the inquiry process, onsite visits and customer service.
  • Maintain an active, meaningful wait and future resident list.
  • Review marketing collateral materials and local community website with Regional Sales & Marketing Manager to keep them updated and fresh.
  •  Focus 90% of your time on income producing activity which means making calls, setting appointments, and following up with prospects, family members, and referral sources.
  •  Participate in regular sales and marketing calls with Home Office personnel. Participate in management team meetings.
  • Assist with coordination and successful implementation of move-ins. Assist with manager on duty responsibilities if required.
  •  Utilize your Regional Sales & Marketing Manager as a resource for tools, planning and strategy.
  •  Other duties as assigned by the Executive Director.

Job Requirements


  • Bachelor’s degree in marketing or related field preferred or equivalent experience Previous senior living, marketing or sales experience preferred
  • Ability to overcome concerns and develop meaningful relationships with prospective residents and their family members
  • Willingness to work productively with other departments Self-motivated and goal oriented 
  • Demonstration of ability to establish long-term relationships
  • Willingness to engage in consistent one-on-one conversations with referral sources Able and willing to work flexible hours to meet customers’ schedule

Physical Demands: Must be able to reach, stoop, bend, carry and manipulate various items and also to walk efficiently around the building. Lifting, pushing or pulling up to 50 lbs. Using proper body mechanics or available equipment to help. Physical activity required throughout the shift.


  • Adhere to and carry out all policies and procedures
  • Report on-the-job injuries to the supervisor or manager before the end of your shifts
  • Establish and maintain constructive working relationships with co-workers, residents, families referral sources and visitors
  • Maintain confidentiality of verbal and written information pertaining to residents, co-workers and families in the community (see Executive Director for the HIPAA Privacy Act)
  • Promote and represent PRIMROSE RETIREMENT in a positive way Promote team work in providing direction and service to our residents
  • Employees will not work under the influence of mood-altering or illegal drugs or alcohol. If you are required to take medication, inform the Executive Director that you are taking meds and for how long
  • Professional appearance and good personal hygiene is required at PRIMROSE 


  • Maintaining confidentiality within the work place regarding verbal and written information pertaining to residents, community operations and personnel.
  • Confidentiality is of the utmost importance and will be considered at all times when dealing with 3rd parties.

PRIMROSE RETIREMENT COMMUNITY is an equal opportunity employer.


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